Britain may be small, but it's always held a place on the world stage when it comes to iconic luxury brands. The UK has a proud history of producing everything from elegant fashion to luxury motor vehicles, and we think that's a fact that deserves celebrating.
Although two of our favorite brands have since shifted abroad (Aston Martin to Germany and Sunseeker to China) they've nonetheless retained their quintessentially British qualities. Luxurious, reserved and tasteful, these are three home-grown brands that should be on everyone's lips.
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1. Aston Martin
With a history stretching back more than one hundred years, Aston Martin is a company that knows a thing or two about how to make a luxury supercar. Their vehicles are the motor of choice for everyone from Halle Berry to David Beckham to super spy James Bond (although their standard models unfortunately don't come equipped with a jetpack).
Slip behind the wheel of an Aston Martin and you'll experience a universe of supreme comfort – not to mention power, control and enviable style. These gorgeous machines are recognized the world over as symbols of innovation, beauty in design, and stunning bespoke craftsmanship. Road trip in an Aston Martin and you'll be turning heads wherever you go.
When James Bond takes to the water, you would expect him to do so in style. No wonder, then, that he'd choose a Sunseeker yacht. Since this remarkable company's inception in 1969 they've been focussed on producing the finest luxury motor yachts that money can buy. So revered is their brand that Sunseeker has, in boating circles, become a byword for quality, comfort and finesse.
A Sunseeker yacht, of course, is more than just a mere boat. It is a universal status symbol. It is supreme independence. It is an object of craftsmanship and excellence. The company has stayed true to their original vision for more than fifty years, retaining their commitment to hand-crafting each and every one of their much-desired yachts. When you step on board a Sunseeker, you truly are stepping on board a work of art.
You may know Champneys as a brand that exemplifies comfort and relaxation. At its heart, however, the company is about more than just making you feel good. They believe that beauty is anything but superficial; true and complete wellness is at the core of their vision. Founded almost a hundred years ago by a Latvian massage entrepreneur, the company has pioneered an array of developments in health and wellbeing throughout the decades.
When you check in to a Champneys spa you'll find yourself pampered inside and out. They offer an escape from the stresses and strains of the everyday, and a portal into an intimate world of calm, relaxation and top-tier hospitality where you can lounge in luxury to your heart's content. Awaken your senses, cut loose and treat yourself to the complete escape that you deserve.
Live the High Life
The world of luxury exemplified by these beloved British brands is both thrilling and exquisitely comfortable. And what's more – it's now more within reach than ever before. With Azure X these and other opulent brands are, for the first time, no longer solely the reserve of ‘the other half.’ Curious? It's time to stop dreaming and start living - join Azure X today and leave normal behind.